Saturday, 29 August 2009

Mathew Street update

Europe's biggest FREE annual music festival is set to be the best yet - thanks to a new sponsorship deal with some of the world's biggest companies associated with The Beatles.

And as a result of the deal, supporters of this weekend's Mathew Street Musical Festival (August 30-31) will have a chance to win some amazing fab prizes when they answer questions posted on the official festival website which also gives full listings for the main festival and the fringe venues.

They prizes are:

A VIP trip for two to see The Beatles "Love" in Las Vegas.

A guided tour of Abbey Road Studios.

A chance to be the first in the UK to perform a Beatles: Rock Band track to thousands of people.

This fabulous celebration of the music of The Beatles, in advance of the upcoming release on 09.09.09 of The Beatles Remasters and The Beatles: Rock Band, is the result of a major sponsorship deal announced between festival organisers, Liverpool City Council, and Harmonix/MTV Games/EA, EMI Music and Cirque du Soleil.

The unique package was facilitated by Bill Heckle, a Director of Mathew Street Festival Ltd and co-founder of the annual festival which is now in its 17th year attracting up to 250,000 people to the city.

The prizes in detail are:

A VIP trip for two to see The Beatles LOVE at The Mirage in Las Vegas, including:

Flights for two to Las Vegas (capped at £1,700)
Four night hotel stay at The Mirage
Dinner for two at The Mirage
Spa treatment for two at The Mirage
Two VIP tickets to The Beatles LOVE by Cirque du Soleil
A VIP Gift from LOVE

The Beatles LOVE by Cirque du Soleil is excited to be a part of this year's festivities, in the city where all the music that inspired the magical Las Vegas production first began. "Love" has been thrilling audiences since it opened in June 2006 at The Mirage hotel, with its exuberant young cast and glorious musical soundscape, created from The Beatles' original masters by Sir George and Giles Martin.

Five pairs of tickets to a special guided tour of Abbey Road Studios

EMI Music is delighted to be supporting the Mathew Street Music Festival and celebrating the release of The Beatles Remasters in the band's home town.

"We know the fans have been waiting a long time," said EMI's Guy Hayden, "but it's been worth the wait. The music sounds better than ever and the Mini Documentaries on each album are like eavesdropping on the band in the studio. The new packaging has a wealth of marvellous rare photographs and the newly written liner notes will be fascinating for new fans and aficionados alike.''

Winners of both competitions will be announced on the Tunnel Stage, Monday 31st August, and on the festival website. Closing date for entries: Midnight on Sunday 30th August.

EMI Music have also arranged for fans attending the Beatles Week Convention at the Adelphi Hotel to get an exclusive preview of The Beatles Remasters, with playback sessions running from 11.00 a.m. to 3.00 p.m. on Sunday 30th August.
Play The Beatles: Rock Band on stage at the Mathew Street Music Festival

Harmonix/MTV Games, EA and The Beatles: Rock Band are happy to be a part of this year's festival, and look forward to taking Liverpool by storm with the most innovative Rock Band game yet. Festival goers will be the first in the UK to have a chance to play the game, with a demo version available only at HMV in the Liverpool One shopping centre on Sunday and Monday, ten days ahead of the game's release on 09.09.09. Wanna-be Beatles can try their hand at playing Paul McCartney's bass, Ringo's drums and John and George's signature guitars, not to mention the three part vocal harmonies - a first for Rock Band and an integral part of The Beatles' much-loved sound.

Visitors to HMV will also have a chance to catch a glimpse of the stunning game animation, with its faithfully recreated locations and colourful, psychedelic dreamscapes. "For the first time fans can experience the Beatles' music from the inside - as part of the band," said MTV Games Music Division SVP Paul De Gooyer. "You can experience their legendary story in an entirely new way".

The best performing band on Sunday and Monday at HMV (which can be one person to six people) will have the opportunity to reprise their winning Rock Band song live on the Derby Square stage that day, after 4pm.

Councillor Warren Bradley, Leader of Liverpool City Council, said: "We are constantly looking at ways to add to the festival's appeal, and it's fantastic to have the support of such illustrious partners as EMI Music, Cirque du Soleil and Harmonix/MTV Games/EA. Their involvement cements my belief that this is our best festival yet."

To enter the competition you need to go the the Mathew Street festival website which is

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