My wonderful PR students at Edge Hill University are doing two great campaigns this year. One is for a West Lancashire charity called Home Start. The other is for the National Blood Service in Liverpool.
In Liverpool their brief is to persuade employers in the Business District and City Centre to make it easier for staff to give blood at the Moorfields Centre. There's lots planned but this week they were not only out in Exchange Flags with the Blood Service van and stall - they also called in to Radio City and Radio Merseyside to get some coverage for the campaign.
I am a blood donor and I know how important it is to maintain stocks of blood. So many lives have been saved and operations made possible.
It's really great to see the students working so well on a campaign that could save lives.
I am really proud of all of them.
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